SITUATION
Alternatives Journal is Canada's Environmental Voice
Alternatives Journal is Canada's Environmental Voice. With the popular publication providing independent and informed journalism on the environment since 1971, a revitalization of the brand and digital media was needed.
SERVICES
- Stakeholder engagement
- Marketing strategy
- Digital branding
- User interface design
- Search engine strategy
- Search engine optimization
- Website launch promotion
- Website launch event
- Technology strategy
- Information architecture
- Enterprise Drupal CMS
- Responsive website design
- Content management system (CMS)
- Content planning & publishing
- CMS system service & support
- Website hosting
SOLUTION
A bold rebranding was designed creating a powerful new digital media presence. With thousands of articles and stories, inspiring sustainability action and engagement with millions of Canadians, the publication is poised to build its brand.
SUCCESS
Architected for mass media and developed with search engine strategies, online traffic has increased locally, nationally, and globally. Monthly sales volume tripled with the launch of the new website and enterprise content management system.
After 50 years of publishing the Alternatives Journal is now extending beyond Canada's national leading environmental publication and creating a global presence.
COLLABORATIONS
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Case StudyYMCA
In a consultative engagement, data from a complex compilation of five databases was analyzed and reviewed to help understand the existing customer base.
Case StudyHuron University
Huron University College was established in 1863 as the founding college of The University of Western Ontario. The institution was in need of a rebrand of its own kind.