SITUATION
A Liberal Arts College With Leadership At Heart
Located in the heart of London Ontario is a 47 acre campus adjoined to Western University. Huron University College was established in 1863 as the founding college of The University of Western Ontario. The institution grants liberal arts and theology degrees. The Liberal Arts College was in need of a rebrand of its own kind.
SERVICES
- Stakeholder Engagement
- Design Thinking Sessions
- Marketing Strategy
- Digital Rebranding
- Digital Design
- UI/UX Prototyping
- Technology Strategy
- Content Management system
- Content Publishing
- CMS System Training
- Website Design
- Website Hosting
SOLUTION
The information architecture created a design with entirely separate sections for current students, future students, and alumni.
The interactive design featured rich interactive video, large simple information cards with custom creative visual icons and storytelling from students and professors.
SUCCESS
The redesigned website distinctly branded Huron University College as a unique Liberal Arts institution within the marketplace and simplified the digital experience for students, alumni, partners and stakeholders.
COLLABORATIONS
Case StudyTVO Ping Pong
The TVO studio was looking for innovative ways to promote the critically acclaimed documentary film, Never Too Old for Gold.
Case StudyAfrica Portal
The Africa Portal is an online resource that seeks to broaden the availability, accessibility, and use of policy research on issues critical to the future of Africa.
Case StudyUniversity of Toronto
Platform recommendations, technology roadmapping, and user interface design concepts were provided with further strategic consultations and guidance for implementation.
Case StudyTown of Caledon
An upcoming election needed to increase voter turnout. A compelling campaign was needed to deliver the voting message across the region to increase community engagement.