SITUATION
New Technology Changing Old Health Care Conventions
Pelvic floor disorders are life altering and devastating. Women are suffering from an underserved and stigmatized health issue and care needs to significantly improve and be modernized.

SERVICES
- Brand strategy
- Design thinking sessions
- Primary market research
- Branding & style guidelines
- Logo & identity visuals
- Brand style guidelines
- User interface design
- Technology strategy
- Digital product design
- Platform prototyping
- Facilitated focus groups
- User experience testing
- Minimum viable product
- Technology roadmapping
SOLUTION
A clinician portal and complimentary patient portal application will work in sync together to modernize treatments. The patient portal will guide women suffering from pelvic floor disorders through a patient journey providing a path to better care. Critical patient information gathered from the patients will inform clinicians, collecting data and providing data visualizations of the key information needed to simplify the diagnosis and treatment of a complex condition.
SUCCESS
A digital platform connects clinicians and patients while delivering the gynaecology technology to modernize care and improve the lives of women suffering with pelvic floor disorders.

COLLABORATIONS
- Case Study
Alarmforce
Mad Hatter was enlisted to help AlarmForce improve its home surveillance systems, a mobile application needs to be designed and developed for secure monitoring.
- Case Study
The Cooperators
A legacy system is in need of a significant overhaul and upgrade. There is need to create a responsive system for credit union staff, a mobile friendly app experience for sales reps, and an improved online experience.
- Case Study
Balsillie School of International Affairs
A project of critical importance in The Cuban Missle Crisis needed a creative digital media team to deliver the historical moments of this world changing event to the internet.
- Case Study
PEO
With over 83,000 members and 36 chapters, Professional Engineers Ontario is a statutory licensing organization founded in 1822 to regulate the practice of professional engineering in the province of Ontario.