SITUATION
Make Sense of Your World
blueRover monitors and gathers information in any space or workplace. It tracks assets, or monitors devices, with a real-time, infinite and secure data stream to a virtual private cloud on the internet.
SERVICES
- Design thinking sessions
- Marketing strategy
- Creation of company name
- Branding and identity visuals
- Positioning statement
- Logo design
- Visual identity guidelines
- Product photography
- Corporate website
- Microsite campaigns
- Responsive website design
- Content management system (CMS)
- Drupal CMS development
- Search engine optimization (SEO)
- Social media strategy & support
- Tradeshow booth
- Case studies
- Event marketing
- Website hosting
- Google G Suite services
SOLUTION
With disruptive IoT technology, blueRover needed a marketing and digital media strategy to help them penetrate the US market and grow the company across North America.
SUCCESS
With a corporate website, industry specifi c microsites, digital campaigns, search placement strategies and a marketing platform designed to generate prospects and nurture leads, blueRover is successfully positioned for growth in North America and beyond with international global partners.
COLLABORATIONS
Case StudyYMCA
In a consultative engagement, data from a complex compilation of five databases was analyzed and reviewed to help understand the existing customer base.
Case StudyCircuit IQ
A review of the mobile application prototype leads to user journey mapping, user interface design changes, and modifications to the application screen flow.
Case StudyLive Free
Live Free was a campaign developed in order to target hunger across Central West Ontario.
Case StudyIvanhoe Cambridge
One of Ivanhoé’s primary shopping centres in North Waterloo was looking for new and innovative ways to bring consumers into the mall to shop.