SITUATION
A Jewel in the City
A new traditional and classical luxury condominium is to be built at 28 Dorset St, Waterloo, Ontario. The condominium was looking to have an identity established, with supporting visual design materials, an interactive website, and a strong social media presence. The condominium development was looking to staple itself within the Uptown Waterloo community and its surrounding market.
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SERVICES
- Brand strategy
- Marketing strategy
- Stakeholder engagement
- Design thinking
- Logo & visual identity
- Communications planning
- Marketing materials
- Social media marketing
- Outdoor media & advertising
- Website design
- Content Management System
- Content creation & copywriting
- Customer relationship marketing
- Advertising & lead generation
SOLUTION
With classic elegant architecture and luxurious custom designed suites, the boutique upscale condominiums will be nestled in the jewel of the city in uptown Waterloo.
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Creating a brand by creative directing the architectural design of a building has been a pinnacle moment and achievement in our work.
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SUCCESS
Inspired by the past, and focused on the future, The Isabella Residences brings its timeless Beaux Arts architecture to the thriving community of Uptown Waterloo. The Residences feature an exclusive collection of luxurious suites that is showcased by strong marketing material to bring the physical space to its new found digital presence. The content management solution brings potential buyers along the journey of visual interest, through to the completed final sale.
COLLABORATIONS
- Case Study
Dufferin County
Located south of Georgian Bay and on the fringe of the Greater Toronto Area within Ontario, Dufferin County is home to 60,000 residents living in and around the City of Orangeville and its surrounding region.
- Case Study
CASP
With an outdated system a digital rebranding and new website was needed to reach out to people suffering within communities across Canada.
- Case Study
Just Keep Livin
Digital Brand Launch of the Lifestyle Clothing Designed by Matthew McConaughey
- Case Study
Ernst & Young
A responsive website delivered a mobile friendly employee engagement platform across Blackberry, Android, and Apple devices.