SITUATION
A Mobile App Designed for Your Lifestyle
Credit card loyalty programs can be confusing and with the amount of products available in the marketplace, it is a highly competitive space in financial services. In a crowded market, there are an infinite number of cards available with point systems which are difficult for consumers to understand.
SERVICES
- Marketing strategy
- Branding & identity
- Design thinking
- Logo design
- Digital design
- Technology strategy
- User interface design
- User experience design
- Digital prototype
- Mobile app design
SOLUTION
Challenged to find a way to educate consumers of card benefits, a mobile app is designed to understand your lifestyle. Within a few fun taps, a card is recommended with the perks and points for the life you love to live.
SUCCESS
Do you love movies and popcorn? Or shopping for your favourite styles with the brands you love? Do you love to travel? Or do you live a staycation kind of life. Do you love sports? Or are you a lover of the arts? Live your LifeStyle and find a card designed for you
COLLABORATIONS
Case StudyMinds Connected
Minds Connected is an online network connecting community members to evidence-informed interventions, key resources, and a community of local professionals working to improve mental health.
Case StudyScotiabank
Challenged to find a way to educate consumers of card benefits, a mobile app is designed to understand your lifestyle.
Case StudyUniversity of Toronto
Platform recommendations, technology roadmapping, and user interface design concepts were provided with further strategic consultations and guidance for implementation.
Case StudyJust Keep Livin
Digital Brand Launch of the Lifestyle Clothing Designed by Matthew McConaughey