SITUATION
A Mobile App Designed for Your Lifestyle
Credit card loyalty programs can be confusing and with the amount of products available in the marketplace, it is a highly competitive space in financial services. In a crowded market, there are an infinite number of cards available with point systems which are difficult for consumers to understand.
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SERVICES
- Marketing strategy
- Branding & identity
- Design thinking
- Logo design
- Digital design
- Technology strategy
- User interface design
- User experience design
- Digital prototype
- Mobile app design
SOLUTION
Challenged to find a way to educate consumers of card benefits, a mobile app is designed to understand your lifestyle. Within a few fun taps, a card is recommended with the perks and points for the life you love to live.
SUCCESS
Do you love movies and popcorn? Or shopping for your favourite styles with the brands you love? Do you love to travel? Or do you live a staycation kind of life. Do you love sports? Or are you a lover of the arts? Live your LifeStyle and find a card designed for you
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COLLABORATIONS
- Case Study
Circuit IQ
A review of the mobile application prototype leads to user journey mapping, user interface design changes, and modifications to the application screen flow.
- Case Study
The Isabella
The condominium was looking to have an identity established, with supporting visual design materials, interactive website, and a strong social media presence.
- Case Study
CIGI
Founded in 2001, the Centre for International Governance Innovation is an international governance think-tank located in Waterloo, Ontario.
- Case Study
Blue Rover
blueRover monitors and gathers information in any space or workplace. It tracks assets, or monitors devices, with a real-time, infinite and secure data stream to a virtual private cloud on the internet.