SITUATION


Fighting For a Future Free of Hunger

Central West Region in Ontario has a high hunger rate - not including the daily basic necessities that many children in the region do not receive. A fundraising campaign was created to raise funds that would assist with providing children breakfast to begin their day.

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SERVICES

  • Brand strategy
  • Design thinking sessions
  • Campaign creation
  • Identity design
  • Campaign execution
  • Print marketing collateral
  • Communications planning
  • Stakeholder engagement
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SOLUTION


A branding strategy and identity design took place in order to correctly create a compelling campaign. Banners, along with printable campaign pieces, were created in order to fully support this initiative across the many regions it targeted.

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SUCCESS


Live Free partnered with YMCA, Nutrition for Learning, Food & Friends, Breakfast for Kids and Halton Food for Thought in order to increase nutrition program donations across Ontario.

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COLLABORATIONS
 

  • Case Study
    Live Free

    Live Free was a campaign developed in order to target hunger across Central West Ontario.

  • Case Study
    YMCA

    In a consultative engagement, data from a complex compilation of five databases was analyzed and reviewed to help understand the existing customer base.

  • Case Study
    Ernst & Young

    A responsive website delivered a mobile friendly employee engagement platform across Blackberry, Android, and Apple devices.

  • Case Study
    Town of Caledon

    An upcoming election needed to increase voter turnout. A compelling campaign was needed to deliver the voting message across the region to increase community engagement.