SITUATION
Fighting For a Future Free of Hunger
Central West Region in Ontario has a high hunger rate - not including the daily basic necessities that many children in the region do not receive. A fundraising campaign was created to raise funds that would assist with providing children breakfast to begin their day.
SERVICES
- Brand strategy
- Design thinking sessions
- Campaign creation
- Identity design
- Campaign execution
- Print marketing collateral
- Communications planning
- Stakeholder engagement
SOLUTION
A branding strategy and identity design took place in order to correctly create a compelling campaign. Banners, along with printable campaign pieces, were created in order to fully support this initiative across the many regions it targeted.
SUCCESS
Live Free partnered with YMCA, Nutrition for Learning, Food & Friends, Breakfast for Kids and Halton Food for Thought in order to increase nutrition program donations across Ontario.
COLLABORATIONS
Case StudyCIGI
Founded in 2001, the Centre for International Governance Innovation is an international governance think-tank located in Waterloo, Ontario.
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Live Free was a campaign developed in order to target hunger across Central West Ontario.
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