SITUATION
Electrical Panels Need To Be Transformed
Outdated circuit panels in residential and commercial breakers create frustrations, inefficiencies and problems for electricians trying to provide service to buildings.

SERVICES
- Design thinking sessions
- Market scan & strategy
- Investment advising
- Funding models
- Technology strategy
- User interface design
- User experience design
- Application prototyping
SOLUTION
In a collaboration with entrepreneurs, founders and investors, a design thinking session and market scan identifies market opportunities. A review of the mobile application prototype leads to user journey mapping, user interface design changes, and modifications to the application screen flow.
SUCCESS
An evaluation of the user journey and screen flow refines the user interface design provides an improved user experience. Focus group testing following leads the mobile application launch into the market.

- Case Study
The Isabella
The condominium was looking to have an identity established, with supporting visual design materials, interactive website, and a strong social media presence.
- Case Study
Cosm Medical
Pelvic floor disorders are life altering and devastating. Women are suffering from an underserved and stigmatized health issue and care needs to significantly improve and be modernized.
- Case Study
Alarmforce
Mad Hatter was enlisted to help AlarmForce improve its home surveillance systems, a mobile application needs to be designed and developed for secure monitoring.
- Case Study
Ernst & Young
A responsive website delivered a mobile friendly employee engagement platform across Blackberry, Android, and Apple devices.