SITUATION
A County of Art & Agriculture
Located south of Georgian Bay and on the fringe of the Greater Toronto Area within Ontario, Dufferin County is home to 60,000 residents living in and around the City of Orangeville and its surrounding region.
The County required a website that would implement best practices in content strategy, be user friendly along with presenting a clean and intuitive design which would allow residents to access services online and increasing digital media presence to enhance awareness.

SERVICES
- Stakeholder engagement
- Design thinking sessions
- Branding & identity visuals
- Logo design & positioning statement
- Digital media strategy
- Responsive website design
- Ecommerce & payment processing
- Forms & form management
- Website & content management system
- Content strategy & planning
- Training & support
- Hosting services
SOLUTION
The County needed to highlight the unique landscape of the county, its proximity to larger cities centres while still offering an opportunity for quieter country living, with a high quality life close to the outdoors.
SUCCESS
The digital media designed, created a unique combination of agricultural roots, a history of arts and outdoor living. A vibrant website focussed on ease of service delivery, economic development and tourism.

COLLABORATIONS
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Huron University
Huron University College was established in 1863 as the founding college of The University of Western Ontario. The institution was in need of a rebrand of its own kind.
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Alarmforce
Mad Hatter was enlisted to help AlarmForce improve its home surveillance systems, a mobile application needs to be designed and developed for secure monitoring.
- Case Study
Ernst & Young
A responsive website delivered a mobile friendly employee engagement platform across Blackberry, Android, and Apple devices.