SITUATION


Connecting & Collaborating In Food Safety Innovation

With membership declining the association needed to reestablish its place within industry. A revitalization of the branding was needed to reposition the association as a thought leader and industry partner.

A Little Hint to You
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SERVICES

  • Brand strategy
  • Marketing Strategy
  • Website Redesign
  • Content Management System
  • Brand Image Collection
  • Event Marketing
  • Large Format Banners
  • Hosting services
  • Tech Service & Support
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SOLUTION


The initial focus was to revitalize the organization. The rebranding initiated with event marketing materials and transitioned to the online digital media presence for the association.

OFPA PHOTO

SUCCESS


With recommendations for an enhanced private member services section, micro donations, and digital engagement strategies for member acquisition, the association has a revitalized brand and a marketing technology roadmap for their future direction.

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